Ifrita’s content management services can effectively help your enterprise optimize the value of its information at a lower total cost at every point in the information lifecycle.
What is CMS?
A content management system (CMS) is a system used to manage the content of a Web site. A CMS system may also provide tools for one-to-one marketing. A CMS system indexes all data within an organization. Individuals can then search for data using keywords, which the CMS system retrieves.
One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site.